Privacy Policy

Introduction

Profyle is a service of Reader Digital Ltd (Company No. 17078748), registered in England and Wales. We are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our website and services at pro-fyle.co.uk. We are registered with the Information Commissioner's Office (ICO Registration: C1906880) and fully comply with the UK GDPR and the Data Protection Act 2018.

Information We Collect

When you use Profyle, we may collect the following information: your name and email address when you place an order or contact us; photographs (selfies) you upload for headshot generation; payment information processed securely through Stripe (we do not store your card details); technical data such as your IP address, browser type, and device information; and usage data about how you interact with our website. We collect biometric data (facial imagery) solely for the purpose of generating your professional headshots, and only with your explicit consent.

How We Use Your Information

We use your personal information to: process your order and generate your professional headshots; deliver your completed headshots to you; process payments via Stripe; respond to your enquiries and provide customer support; improve our services and website experience; comply with legal obligations including GDPR and the Data Protection Act 2018. We will never sell your personal data to third parties or use your photographs for any purpose other than generating your headshots without your explicit consent.

Biometric Data and Consent

Our service processes your facial photographs to generate professional headshots. This constitutes biometric data processing under UK GDPR. Before we process your selfies, we collect your explicit consent via a checkbox at checkout. You may withdraw your consent at any time by contacting us at hello@pro-fyle.co.uk. Your selfies are used exclusively to train a temporary model for your headshot generation. We do not use your photographs for any other purpose, and we do not share your biometric data with any third party.

Data Retention and Deletion

Your uploaded selfies are deleted from our servers after your headshots have been delivered. The temporary AI model trained on your features is also deleted at this point. Your completed headshots are stored securely and made available for you to download for 30 days after delivery. Order records (name, email, order details) are retained for 6 years to comply with UK tax and accounting requirements. You may request early deletion of your personal data at any time, subject to our legal retention obligations.

Data Security

We take the security of your data seriously. All data is transmitted over HTTPS with SSL/TLS encryption. Your photographs are stored on secure, encrypted servers. Payment processing is handled entirely by Stripe, which is PCI DSS compliant. Access to personal data is restricted to authorised personnel only. We regularly review and update our security measures to protect against unauthorised access, alteration, or destruction of your personal information.

Your Rights Under UK GDPR

Under the UK GDPR you have the following rights: the right to access your personal data and request a copy of what we hold; the right to rectification if your data is inaccurate or incomplete; the right to erasure (the right to be forgotten) in certain circumstances; the right to restrict processing of your data; the right to data portability; the right to object to processing; and the right to withdraw consent at any time where processing is based on consent. To exercise any of these rights, please contact us at hello@pro-fyle.co.uk. We will respond to your request within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

Our website uses cookies to ensure it functions properly and to improve your experience. Essential cookies are required for the website to operate and cannot be disabled. Analytics cookies help us understand how visitors use our site so we can improve it. You can manage your cookie preferences through your browser settings. For more detail, please see our Cookie Policy.

Third-Party Services

We use the following third-party services to operate Profyle: Stripe for secure payment processing; Cloudflare for website security, performance, and content delivery; and Framer for website hosting. Each of these providers has their own privacy policy governing how they handle data. We only share the minimum data necessary with each provider for them to perform their service. We do not sell or share your personal data with any other third parties for marketing or advertising purposes.

Children's Privacy

Profyle is a professional service intended for adults aged 18 and over. We do not knowingly collect personal data from children under 18. If we become aware that we have collected data from a child under 18, we will delete it promptly. If you believe a child has provided us with their data, please contact us at hello@pro-fyle.co.uk.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated effective date. We encourage you to review this page periodically. If we make significant changes that affect how we handle your personal data, we will notify you via email where possible.

Contact Information

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us. Email: hello@pro-fyle.co.uk. Data Controller: Reader Digital Ltd, Company No. 17078748, registered in England and Wales. ICO Registration: C1906880. This Privacy Policy was last updated in April 2026.